Mr. Pauer: Songwriter and Publishing Business
Confidential — Entertainment Legal Counsel — April 2026
An independent artist with full catalog control, verified sync placements across Hollywood, Netflix, and the NFL, two Latin Grammy nominations, and an album releasing October 1, 2026 — with no publishing administrator, no booking agency, and no manager. That is the business opportunity on the table.
The Opportunity
Sync Placements
Hollywood. NFL Mexico. Netflix. STARZ. Independent film — across five categories with zero representation.
Recognition
Two Latin Grammy nominations. Pioneer recognition from KCRW and Billboard Magazine.
Streaming
5.5 million verified Spotify streams. 15.8M YouTube views. 107K organic Shazams.
Upcoming Release
ANCESTRAL — October 1, 2026 with Orianna Records / Sony Spain. 10 new compositions. 11 collaborators across 8 countries.

No publishing administrator. No booking agency. No manager. That is the business opportunity on the table.
Artist Profile
Who Is Mr. Pauer
Mr. Pauer is the stage name of Toto González — DJ, producer, percussionist, and songwriter. Born in Puerto La Cruz, Venezuela. Based in Miami for 21 years.
Creator of Electrópico — his sonic signature blending Afro House, Latin House, and Caribbean rhythms. Positioned externally as Global House.
Independent artist with full catalog control. Released music with Orianna Records / Sony Spain, Moon Harbour, Mad Cent, Made In Miami, Union Records, and Cutting Records. No exclusive label deal. Registered with BMI.
Latin Grammy 2011
Best Alternative Album nomination — Soundtrack
Latin Grammy 2025
Best Latin Electronic Nomination — Rulay en Dubai
Premios Pepsi Música
Best Electronic Music Video nomination
Academia de la Música Española
Best Electronic Song nomination
The Catalog
5 studio albums and 1 EP. 51+ original compositions — all written and produced by Mr. Pauer. Notable collaborators include Diplo, Daddy Yankee, Goyo (ChocQuibTown), Chucky73, Elena Rose, French Montana, RedOne, Fulanito, Daymé Arocena, Betsayda Machado, and more.
1
Soundtrack (2011)
Latin Grammy nominated — Best Alternative Album
2
Orange (2015)
Sync placement: Running with the Devil (Nicolas Cage)
3
On Air EP (2023)
Independent release — catalog expansion
4
Fiera (2022) / Inevitable (2024)
Continued sync and streaming growth
5
ANCESTRAL (Oct 1, 2026)
Orianna Records / Sony Spain. 10 compositions. 11 collaborators. 8 countries. Live ancestral percussion.

No publishing administrator across any release. No booking agency. No manager. The entire catalog has earned without infrastructure.
A Catalog That Already Earns. Imagine It With Infrastructure.
These placements happened organically — because the music works in picture. Music supervisors found it, cleared it, and paid for it without anyone representing the catalog. That is the proof of concept.
Hollywood Feature Film
Running with the Devil (Nicolas Cage) — Pronto Vamo'a Llegá, Orange 2015
Sports Broadcast
NFL Mexico / ESPN — national and international reach
Premium Streaming
Netflix — premium global placement
Premium Cable
STARZ — premium cable network placement
Independent Film
Multiple placements across budget tiers
A publishing administrator enters a catalog with verified sync appeal, an established track record across five placement categories, and a new album releasing October 1 that adds 10 new compositions to the same pipeline. The question is not whether this catalog can earn. It already does.
Verified Sync Placements — Song Detail
These placements happened without publishing representation. Music supervisors found the music, cleared it, and paid for it independently across five categories.
Five placements. Five categories. Zero publishing representation at time of placement.
The Numbers
Full Catalog Metrics — March 2026
5.5M+
Spotify Streams
15.8M
YouTube Views
107K
Shazams
6M
Playlist Reach
Across 5,300+ playlists
195.5K
Social Footprint
Chartmetric March 2026
122K
Monthly Listeners
Spotify — March 2026
Audience by Market
Where the Audience Lives
Mexico alone represents 29.16% of the Spotify audience — the single largest market — currently without a sub-publisher collecting on its behalf.
Mexico, Colombia, Spain, and Germany together represent over 49% of the streaming audience. None of these markets have an active sub-publisher. That is where the next layer of value sits.

Core audience: Male 58.84%, age 25–34. Primary markets: United States and Colombia. Network Strength: Ascendant (Chartmetric).
Notable industry followers include RedOne (3.49M), Fariana (6.69M), and alexsensation (5.31M) — confirming industry-level visibility without formal representation.
Press and Stages
Press Recognition
KCRW Morning Becomes Eclectic
"In Latin electronica, DJ/Producer Mr. Pauer is considered a pioneer." Live performance alumnus.
Billboard Magazine
Orianna Records / Sony Spain deal coverage 2023. Latin Remix of the Week 2024. Featured performer Billboard Latin Music Week En Vivo 2021 and 2025.
Miami Herald
Top 10 People Who Move Miami.
Ultimas Noticias Venezuela 2025
"Uno de los pioneros de la electronica latina."
Major Stages
EDC Mexico
Alongside Tiesto, Diplo, David Guetta
Central Park SummerStage, New York
Kennedy Center, Washington DC
SXSW Austin
Billboard Latin Music Week Miami
Vive Latino, Mexico City
Chicago World Music Fest
POP Montreal
Three Priorities. One Window.
BMI is registered. That is where the infrastructure ends. Three business relationships need to be established — and the window to enter before ANCESTRAL launches is six months.
Priority 1 — Publishing
  • Sub-publisher in Mexico: 29% of Spotify audience currently without royalty collection
  • Sub-publishers in Colombia, Spain, and Germany: another 20% of streaming audience unlocked
  • Retroactive audit of sync placements in Hollywood, NFL, Netflix, and STARZ
  • Global administration of 51+ existing compositions
  • Correct positioning of 10 new ANCESTRAL compositions before October 1
Priority 2 — Booking Agency
  • Festivals: EDC Mexico, Vive Latino, SXSW
  • Cultural institutions: Kennedy Center, Central Park SummerStage, Chicago World Music Fest
  • Corporate and broadcast: NFL Mexico, Billboard Latin Music Week
  • Brand partnerships: Adidas, Spotify, Diageo, Jack Daniels
Four independent revenue streams bookable simultaneously across the US, Europe, and Latin America.
Priority 3 — Management
  • ANCESTRAL album campaign launching October 1, 2026 with Orianna Records / Sony Spain
  • Ongoing independent releases requiring coordination across multiple labels
  • Publishing audit and deal negotiation in progress
  • Booking agency relationship to establish across four circuits
The entry point for management is now, before ANCESTRAL launches. After the release, the negotiating dynamic shifts entirely in the artist's favor.

A publishing deal structured now captures retroactive catalog value and enters ANCESTRAL with full infrastructure from day one. This is the most urgent business priority.
The Case in Summary
What Exists
  • Independent artist with full catalog control
  • 51+ original compositions across 5 albums and 1 EP
  • 4 award nominations including 2 Latin Grammys
  • Verified sync: Hollywood, NFL Mexico, Netflix, STARZ
  • Verified brand partnerships: Adidas, Spotify, Diageo, Jack Daniels
  • ANCESTRAL releasing October 1, 2026 — Orianna Records / Sony Spain
  • 5.5M+ Spotify streams, 15.8M YouTube views, 107K Shazams
  • Pioneer recognition: KCRW, Billboard, Miami Herald
  • Chartmetric Network Strength: Ascendant
What Is Needed
01
Publishing Administrator
Global royalty collection, sync representation, mechanical and performance royalties across all territories. Priority: US, Mexico, Colombia, Spain, Germany.
02
Booking Agency
Formal representation across the US, Europe, and Latin America. Four-circuit strategy: festivals, cultural institutions, corporate and broadcast, brand partnerships.
03
Management
Long-term strategic partner to coordinate publishing, live, press, label relations, and the full ANCESTRAL campaign.
04
Legal Counsel
Contract review and negotiation across all three relationships. Publishing audit of existing sync placements to quantify recoverable royalties.
office@mrpauer.com · +1 786 286 3775 · www.mrpauer.com · @mrpauer